YATES, THORN & ASSOCIATES
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City of Prince George (2007)
Events Strategy
 
Prince George has been active in sport and event tourism for well over 20 years, hosting many events, mainly of regional and provincial significance.
 
However the questions that needed to be asked were
* how do we move to the next level?
* how do we ensure that the events that we bid on are the best ones for the city?
* what are our objectives for hosting events?
* how do we treat cultural groups equally with sport groups?
* how do we track the performance of events and ensure that they deliver the benefits that they say they will?
 
YTA has experience developing event tourism strategies for cities all across Canada, and is pleased to bring our expertise to Prince George and to assist it in moving to the next level of effectiveness.
 
In particular, YTA collaborated with ProGrid to develop a decision support tool that would serve as the ladder to this next level of effectiveness.
 
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